Designing Aesthetic Christmas Feeds with AI Photo Editor

Wiki Article

December is the greatest challenge for both maintaining uniformity amongst brand images, as well as the aesthetic integrity (consistent color pallettes/visual rhythm/thematic unity) across all 15 brand accounts served through one's Instagram feed. Each individual brand has their unique way of showcasing themselves during this special time of year; however, the end result must reflect their brand.

The biggest concern for all 15 brands is the lack of similarity in image quality coming from each brand. For example, Brand A will send images of their products with plain white backgrounds, Brand B will send images of people using their products in different settings, while Brand C may have both professional studio photographs along with user-created images of their products being used.

When you combine all of this into creating an aesthetically pleasing holiday advertisement that draws in new customers while incorporating these differing image types, the end result is extremely difficult.

The reason inconsistent image background plays such a major role in creating a consistent feed is because the background of an image dictates how the viewer perceives visual flow. An Instagram feed filled with images of expensive electronics and inexpensive kitchen supplies would result in a visual jarring experience for followers due to these two disparate backgrounds. Also, Instagram penalizes feeds that lack an overall aesthetic appeal through a decrease in dwell times and lower follower engagement rates.

Manual editing to achieve consistency takes absurd time. Per photo can take 30-45 minutes for background removal, replacement, color matching, and final touches. With 10-15 posts per brand per week, I need 75-100 hours just for background editing. Physically impossible without sacrificing quality or mental health.

VISBOOM: AI Solution for Feed Consistency

Visboom provides an efficient means by which to solve the challenge of maintaining consistency when using photos from multiple sources and types. The application allows me to easily create and maintain cohesive aesthetics across my brand's feed without having to manually edit each photo multiple times.

Now that I have streamlined this part of my workflow, I am able to create a visual theme for each brand I represent in December, such as "cozy warm tones", "elegant luxury" or "modern minimalist Christmas". Once I have a theme, I can search through Visboom's library to find three or four background templates that will fit that theme. All of the content photos for that specific brand, regardless of the shot type or style, will use consistent backgrounds from the set I created.

The quality of the AI used by Visboom is remarkable when it comes to designing feeds. When using the background swap feature, not only is the backdrop changing, but also the AI automatically adjusts the lighting, shadows, and tone of the colours within the backdrops to make it appear as natural as possible. This means that product photos taken under different lighting conditions can now be normalised and integrated into the same aesthetic, if they are processed using the same background template.

Batch processing is a revolutionary improvement in the workflow for me. I can upload 30 photos at once, assign backgrounds and allow the AI to process them in 10-15 minutes. Rather than taking an entire day to complete what would have taken me, I can now process my batch of photos in just 15 minutes. This equates to a 95% increase in efficiency.

Finally, with Visboom, I am able to increase the consistency of colour harmony across my feeds. By applying Visboom's background templates, the contrast in colours between the subject and the background is now harmonised incredibly well. There will no longer be jarring colour mismatches that ruin the visual flow of the feeds; instead, they will all appear as professionally curated collections, rather than being put together haphazardly.

Impact on Deliverable Quality

Customers report significantly higher levels of satisfaction. Point-of-view engagement metrics for brand content are noticeably different. On average, holiday-themed feeds demonstrate approximately 30 to 40% higher user save rates than standard themed feeds; while users are engaging approximately 25% longer with holiday-themed feeds compared to standard themed feeds, according to the metrics collected by clients.

I also experienced an increase in my capacity. I have increased my ability to produce content from 15 brands at an unsustainable level to comfortably producing content from 25 brands at an increased level of quality, with an increase in revenue realized without a proportional increase in my work hours.

The amount of time available for creative thought has also been increased, to allow for the development of longer-term content strategy and trend analysis, as well as to provide me with the opportunity to conceptualize creative ideas. The value I provide for my clients as a content designer has expanded beyond just the repetitive execution of tasks.

My ability to produce strong portfolios for my clients is greatly enhanced. The designs of my feeds are included in many of the testimonial and case-study documents produced by clients. By consistently producing well-designed holiday-themed feeds, we provide a unique selling proposition for the brand, as compared to that of our competitors.

Visboom demonstrates that AI content-production tools do not only make content designers' jobs easier, but rather, they elevate us. The automation of repetitive and time-consuming technical tasks frees designers from that burden, allowing for greater time investment in creative thinking and strategic concept development. The production of holiday-themed feeds has shifted from being impossible to becoming extremely achievable.